Affiliate Marketing

With its focus on trained marketers, Partnerize introduces the exclusive Index of Partnership Development ™

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More than ever, marketers need real data to supply the information they need to win in the affiliate channel and promote profitable growth. To this end, as evolution of Pepperjam’s affiliate marketing sales index, collaborate gladly announces findings from the newly created Partnership Growth Index ™. Collective data from the Americas, EMEA and APAC (including Australia) reported an annual revenue increase of 66% year-on-year (YOY) for the week ended February 13, while the six-week average increased by 80% (YOY).

As a hub of digital commerce, Partnerize is in a unique position to provide information that will help global brands, partners and the wider industry navigate through periods of uncertainty and beyond. These periodic indicators serve to help marketers as they face both short-term and long-term challenges and will give them the tools they need to drive profitable growth.

Divided into three site-specific reports, Partnerize looked at key trends in different areas to give marketers information they need to effectively compare, contrast, and optimize their affiliate programs published in the Partnership Growth Index ™.

Regional findings from the reports include:

America
• Revenue increase: Increased 93% (YEAR)
• Six weeks with average revenue: Increased 113% (YOY)
• Average order price (AOV): Increased 27% to $ 116 (YOY)
• Mobile accounted for 25% of revenue generated during the reporting period

APAC
• Revenue increase: Increased 53% (YOY)
• Six weeks at the end of average earnings: Increased 65% (YOY)
• Average order price (AOV): Increased 42% to $ 122 (YOY)
• Mobile accounted for 38% of revenue generated during the reporting period

EMEA
• Revenue increase: Increased 53% (YOY)
• Six weeks at the end of average earnings: Increased 63% (YOY)
• Average order price (AOV): Increased 19% to $ 62 (YOY)
• Mobile accounted for 31% of revenue generated during the reporting period

“The performance of the partnership channel by mid-February offers us a positive outlook for 2021,” said Matt Gilbert, CEO of Partnerize. “Consumer shopping habits are constantly changing as we move forward with the effects of the global pandemic. With more and more people using the Internet for their shopping trip, the Partnership Growth Index ™ is an invaluable tool for traders who can be relied on to take advantage of emerging opportunities and trends. Not only do these reports offer great visibility in the short term, but also long queues that can show a recurring pattern of behavior and activity in collaboration. channel that can be utilized and used to create functional leverage in the merchant mix. “

The Partnership Growth Index τρά measures sales activity in the same store in all major industries, except travel, which is directly attributable to partnerships in 2021 compared to the same period in 2020. Analyzing brand performance on the Partnerize platform helps Understand key trends, including revenue, commission, conversion characteristics, and customer behavior. You can access the Collaboration Development Indicators athttps://go.partnerize.com/partnership-growth-index-hub.

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