SEO

Top 10 Digital Marketing Trends to Look Up to 2021

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As the global epidemic accelerated over the years, digital transformation became a reality for all businesses last year.

The future trends you used to guide your digital marketing strategy may now be outdated, and new issues have emerged to command our attention.

Customers’ needs and behaviors have changed dramatically.

In this column we will look at what is going on now to see where you need to prepare for budgeting in the next quarter to stay out of the competition you are currently competing in.

1. Digital changes in customer behavior remain here

McKensey found that the epidemic had accelerated e-commerce adoption in three months and 10 years.

In fact, 60% of companies in all sectors have seen new purchasing features over the past year.

Fast and easy online ordering, pedestrian lifting and unconnected supply have become a pillar and a constant source of demand.

Companies are now looking to build security and strength for the future.

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According to a recent report by the EBM, the transition to a strong resilience infrastructure with 52% of retail products is more than just deploying non-contact mobile payments (47%) and creating stronger digital sales platforms (45%).

There is no point in waiting for a “normal” return, and according to a study from my company, vaccination and reopening already provide new online search opportunities.

Plans that you have put in place before the outbreak (or have been set as a low priority) should be reviewed and prioritized.

Put it all on the table – schedules, budget, scope and order. Some motivation may need to be accelerated, while others have been completely destroyed.

Post-coverage Now plans to be where you want to be after 5 years – not what you thought it would be before the organization happened.

2. Real-time awareness of markets want to get consumer demand ahead of time

I’ve said it before and I say it again – real-time customer voices are as close as search insights get.

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Consumers are clearly being told about their needs, interests and products in search queries and on-site behavior.

If your organization is not set up to listen, analyze, and then activate these perceptions in real time, you are missing out on a lot of opportunities to connect and participate.

Find people, processes, and platforms in place to implement this important customer data.

3. Improve content speed and quality to get the edge

Much is not always good, especially in content. That is why any strategy to increase content marketing should have equal steps in both speed and quality.

But if you put in the effort and focus on your content, you are missing out on a lot of opportunities to appear in search, social, email and other channels compared to your more effective competitors if you can publish once a month.

However, we recognize the importance of professionalism, authority and trust (EAT) in content. There is no point in retreating high quality content.

Instead, look for those you want to improve and implement to create quality content.

4. Customers need brands to deliver connected digital experiences

In a recent linked customer survey, 80% of customers believe that their experience with the company is as important as its products and services.

Top 10 Digital Marketing Trends to Look Up to 2021

Customers expect their agents to receive information when talking to AI support bots, talking to a customer representative over the phone or talking to sales.

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They expect that one interaction will find the other – that they will not have to start over in each new relationship with the product.

The same study found that 62% of customers’ experiences with one industry influence the expectations of others.

The straightforward ones – such as manufacturing, construction and agriculture – are being challenged to move with the retail, commercial services and other fast-moving industries.

5. Intelligent automation in digital takes us beyond simple duplication

Experts and digital marketers are finding that automated work is no longer sufficient to reduce costs.

The key digital trend is that the number of user interactions and touch points has decreased. The amount of data we need to analyze has exploded.

As a result, in-depth learning, machine learning, natural language processing and robotic automation (RPI) are all entering the SEO and digital marketing workflows.

Smart automation means letting go of every decision you make.

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Although there are machines / prerequisites (prerequisites) it is not only to take action in the pre-program but also to reach a level where we can really know and know about each client.

And it allows those machines to take real-time action when the customer receives the most private messages, content, agreements and recommendations.

6. Primary information grows in importance and value

According to the PCC, Google plans to release third-party cookies. And SOEO professionals are similarly planning to make a cookie-free future strategic. In fact, 46% say that cookie discounts are a major challenge for the media in 2021.

As advertising targeting and behavioral analysis become more difficult, the value and importance of third-party information is clear.

Now plan how to handle consumer inquiries and concerns about privacy, data storage, and disposal.

Determine how much it costs to provide their customers with data instead.

Evaluate the impact of this trend on your measurement and analysis processes.

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7. Personal organization moves beyond geography

The epidemic has raised awareness of supply chain issues, and consumers have shown great interest in supporting local businesses.

The epidemic has raised awareness of supply chain issues, and consumers have shown great interest in supporting local businesses.

Linn Although KPPG is the top purchasing driver for consumers at the “price point” by the end of 2020, 69% of recent founders believe that brands should change the world in a positive way.

This is very important for millennials, as 83% of the brands you choose have their own values.

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Marketers and executives need to work to make their brand values ​​clear.

In addition to geographically identifying content – sharing information about local landmarks on your GMB profile, creating unique blog content on the spot, locating ads locally – accessing global means understanding what is really important to customers anywhere.

Those values ​​can be reflected back in personalized copy, discounts, email marketing and more.

8. The PCC and CEO have sunk the bond

Top 10 Digital Marketing Trends to Look Up to 2021

It is not enough just to let PPC and SEO teams know what the other person is doing. Not anymore.

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Going forward, paid and organic search are real partners in crime; One has to pick the other up. Both groups should share an understanding of the characteristics of the available SERPs and branding of the most expensive brands.

To increase ROI, they must work together to ensure the most consistent coverage of those terms that limit costs.

For example, SEO data is now giving small groups of customers access to customer preferences.

As Google’s page experience begins to update, a recent survey from our company shows that some industries are more ready for core web visas than others. This means that technical SEO is not necessarily an option, especially for companies that want to be more prepared.

The integration of SEO and PPC should go further than sharing data and results.

The current environment requires active planning and collective commitment to respond to the needs of every consumer in every step of the way.

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Learn more about how to integrate SEO & PPC information for more powerful results.

9. Philosophical, body and knowledge drive more relevant

Enterprise-based SEO shows a sea change from keywords driven years ago.

As Google’s knowledge of the searcher’s purpose is further enhanced by the knowledge graph, it is important that market and SEO opportunities move faster.

This means SEO – we can’t optimize content without at least a basic understanding of what Google wants.

Check out this column by Dixon Jones for a fun read on the Knowledge Graph.

Explains how knowledge graphs work, what they are, and how Google uses scale, diversity, and information search and digital in the natural language process.

10. The way we work has changed

COVID-19 fired all staff, and things were not in a hurry.

According to Adobe, the number of home-based markets for at least 1-2 days a week has increased from 28% to 80% from No. 1 to Q3 2020.

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And contrary to widespread fears that we are not ready for long-term work – which could be detrimental to companies – 70% of managers say productivity has remained stable or has actually improved.

Our collaboration and innovation are changing, and the move has accelerated the organization hierarchy in many organizations.

The epidemic forced us to move quickly and solve problems quickly. The speed of adoption of remote work allows us to overcome the obstacles of technology and individuals that have slowed down.

Marketing and other professional services are among the sectors that have the potential for successful long-distance work, according to McKinsey.

In addition to the technical aspects of the job, SEO and digital marketing team leaders should give time to remote people management.

How to use these digital marketing trends

Trends in digital marketing and SEO give us an idea of ​​the general direction as something grows, changes or moves.

They are not road maps. There is no one-size-fits-all solution to the above reasons.

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But keep an eye on them.

Evaluate the potential impact on your marketing organization and the business as a whole.

If the past year has taught us anything, then we need to be quick to respond to people, technology and digital trends as we prepare for the next market situation.

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