Online dating has flourished considerably since its introduction.
Now, however, with most of the world still facing the new normal that emerged as a result of the ongoing Covid-19 pandemic, vertical dating has entered the stratosphere.
But this is just the tip of the iceberg. By all accounts, the increased uptake of vertical dating will continue for the foreseeable future and will benefit the entire subsidiary industry. Circumstances have only served to exacerbate an already acute need and, as an advertiser, all you need to do is figure out how to cash in on the opportunity.
What you need for a successful dating campaign
High traffic volume. Traffic is key in affiliate marketing. If you do not have access to high traffic sites, you could have the best creative on the market and not see many conversions.
Some of the most visited sites related to vertical dating are adult entertainment sites.
Premium adult sites have a plethora of users that fit your offers perfectly.
Understanding the market. To run a successful campaign in any industry, you need to have an understanding of your target audience – what they are looking for on dating sites, what kind of advertising works best, what formats to use, etc.
The more you understand the vertical, the more likely you are to start a successful campaign.
Catch the creative ones. Even if you figure out everything related to vertical dating perfectly and have a clear idea of who to approach and where to reach them, failing to use attractive creatives could mean you will not get the results you want.
You will need texts that will receive a response from the viewers and you will need impressive images to bring these texts to life.
Tests and tests. Content on the Internet is constantly evolving and things are constantly changing. What works one day has no guarantee that it will work the next. To build a successful dating campaign, it is important to start by testing the scope and range of your ads.
This can help identify strengths and weaknesses in connecting consumers.
Next, you need to monitor the performance of your campaigns so that you can modify them to focus on more of what works.
Top forms of conversion for acquaintances
The top conversion forms for dating are:
Native ads are designed to blend in perfectly with the site and the content environment. In this vertical, three things are necessary. Your native ads should have a creative, engaging subtitle text and use macros and emoji in the headlines.
Mobile and desktop banner advertising requires a little more creativity than native. In this form of advertising, you are dealing with prominent placement, so you want your visuals to be provocative, unique and attractive. Deleting CTAs in banner ads is essential.
Push notifications on the page are notifications that appear while users are on the site. Their design looks like classic push notifications, but does not require the user to sign up to receive them. These notifications are usually sent in the form of text messages with an attractive image and work best to create a personal connection.
Classic push notifications are sent to desktop and mobile users regardless of whether they are currently visiting the page or not. Like push on page, these alerts are most effective when combined with provocative images and the promise that someone at the other end wants to connect with the viewer.
It cannot be overemphasized how important it is to test your campaign to measure its effectiveness and identify your strengths and weaknesses. To try out a dating campaign, we recommend that you generally start with choosing a site with significant trafficand pairing it with a parallel RON test campaign (not limited to one site).
Using a popular adult ad network, such as TrafficStars, you can quickly set up an dating campaign and experiment with a wide range of targeting options. Then perform the same steps for the RON campaign.
Native ads, banners, and push ads can be linked to specific user demographics, user hardware preferences, different ad models, and geographic locations.
After experimenting with other forms of advertising and targeting, you will be able to find the most effective strategies and build your campaign around them.
If you are looking for high conversion offers, make sure you see the Mobidea offer list.
Keys to creative dating
There are some closed battle-tested successful creatives. Generally, a creative acquaintance should:
- Be short and sweet (between 35-45 characters has been shown to work best)
- Be personal (content must be tailored to your target audience.)
- Inspire curiosity (play with terms like “secret”, “incredible”, “amazing”, etc.)
- Include numbers, lists, or numbers.
- Do not be negative in tone (do not include terms such as “never”, “worse”, “wrong”, etc.)
- Use playful and challenging emoji and macros.
The successful formula of high-conversion ad formats, as well as high-performance traffic sources and creative kicks, make dating an extremely lucrative vertical.
Once you are familiar with creating your ad campaigns and start seeing some conversions using the tips in this article, it’s time to add your own twist.
Experiment with popular dating offers, optimize your ads and try new sources of traffic and you will be ready to create profitable campaigns in no time.
While there is plenty of work to be done to launch a successful dating campaign, it is one of the most lucrative and well performing industries in the industry.
The above guide will help you in your first steps to achieve some great results. At TrafficStars, we run campaigns that generate billions of impressions every day, and we’ll be happy to help you get started making a serious impact on vertical dating.