Google has released its latest Search Off The Record podcast, and it’s filled with a lot of good nuggets as always, but I would highlight part of it where Gary Illyes from Google said that “there’s not that much trick in searching. “That means, even for those who work inside Google, there are not that many ways to trick Google into ranking your site better.
John Mueller from Google said that he is sometimes nervous when SEOs go out and try to learn about retrieving information that maybe SEO will come back with some trick. But he said he has seen that when SEOs really do, they come back and say “just make good sites and think about what your users are looking for.” He added that “I love watching that circle close,” that this is exactly what Googlers has said.
Then Gary Illyes jumped in from Google and basically said that although John has worked at Google for more than 13 years and Gary for 11 years or so, he said “there is not that much trick in the search.” He said “just like we’re not trying to trick someone into doing something better. What we’re trying to do is help the user, the search user, and for that we tell people how search works and how you can create sites that will be for the benefit of the users. There is not much trickery going on. “
This conversation starts around noon. 38:17 in the podcast, which I will integrate below. Gary talks more about retrieving information, but if you read any documents about it, none of it should be too new, that part starts at. 25 minutes. I’ll probably get into that more tomorrow.
Here is the video’s embedding of the podcast:
Forum discussion at Twitter.