SEO

Email Marketing: Interpretation Guide

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Content Newspaper

Content is a newsletter 100% pure value.

The value may be in the form of a few tips. Or links to resources. Or personal history.

The right kind of value is really worthless. You are fine as long as you do not load anything.

In fact, there are so few newspapers of pure value that your subscribers will love you.

For example, I recently sent this content newsletter.

How to create content - Email

(Some copy tips)

And dozens of people responded to emails thanking me.

Newspaper email responses

In this template:

Content Newspaper

Amazing subject line

Use a title line to make someone interested in what is in your message.

For example, I used the theme “How I Got 45.5% More Traffic (In 7 Days) for a Content News Magazine”. And that email received an open rate of 32.3%.

How I Got Traffic - Subject Line

Brave opening

Start your newspaper with something convincing.

That way, you’ll immediately connect your reader to the battery.

Personally, I want to start with small stories.

Backlinko - Personal History Email

But you can also use the direct introduction that shows what follows.

Backlinko Email - Direct Introduction

It works either way.


Valuable content

Delivery of goods now.

If you are unsure what to write here, I recommend that you go along with 3-5 practical tips that you can use that day.

Otherwise, you can teach your subscribers a valuable lesson in history.

Backlinko Email - History

Or align your reader with content links that help you get a specific result from a magazine like Ramit Setty.

Email links

CTA

No, you do not load anything in your content magazine.

But that doesn’t mean you have to jump to action.

in order to:

How can you use CTA if your email is 100% valid?

Well, for subscribers, I use a CTA that asks people to answer or take a phone call.

Complete with CTA

Or maybe you just sent a list of links to your paleo breakfast menu.

Your CTA may try one of the recipes this week.

The type of CTA you go with is not so important.

The main thing is to do Always include the CTA in your newsletters.

That way, when you install something, your subscribers will not be out of control.

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