As you can imagine, when it comes to emotions we did not really focus on the positives with this campaign, but it got a ton of links at the time and I did not deconstruct it properly until now. The investigation went as follows:

Product theme: Private number plates (Some funny number plate content but enough for a campaign)

That’s when I started going out for lifestyle ambitions.

Secondary issue 1: Celebrity Cars (Many Articles Produced)

Secondary issue 2: Soccer cars (Lots of content + lots of reactions to comments)

When I analyzed the comments of these articles, I understood why it was so popular with publishers.

They led the people crazy.

There was also an element of competitiveness and permanence.

I realized that people read these articles and they were automatically compared, so why not make the comparison literally with a calculator?

I really think that if you can get through this phase with an idea associated with successful topics that touches 1-2 emotions, you are already on your way to running a winning campaign.

It’s one step I have taken before each campaign I run.